Price: 17,11 €
(as of Dec 08,2021 05:38:12 UTC – Details)
In a ‘video first’ world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, Lenovo and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.
Editorial:Kogan Page; N.º 2 edición (3 agosto 2021)
Tapa blanda:288 páginas
Peso del producto:440 g
Dimensiones:15.8 x 1.6 x 23.39 cm