Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits


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Publisher ‏ : ‎ Kogan Page; 1st edition (3 Mar. 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 280 pages
ISBN-10 ‏ : ‎ 1789662079
ISBN-13 ‏ : ‎ 978-1789662078
Dimensions ‏ : ‎ 15.49 x 1.5 x 23.01 cm

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