The Lean Startup: How Constant Innovation Creates Radically Successful Businesses


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From the Publisher

Build measure startups feedback, learn managementBuild measure startups feedback, learn management

Build-measure-learn Feedback Loop

The Build-Measure-Learn Feedback loop is at the core of the Lean Startup model.

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Classic Product Chart

Startups have a destination in mind: creating a thriving and world-changing business. I call that the startup’s vision. To achieve that vision, startups employ a strategy, which includes a business model, a product road map, a point of view about partners and competitors, and ideas about who the customer will be. The product is the end result of this strategy.

product, startup, lean startup, vision, strategy, marketingproduct, startup, lean startup, vision, strategy, marketing

The Revised Chart

Products change constantly through the process of optimization. Less frequently, the strategy may have to change (called a pivot). However, the overarching vision rarely changes. Entrepreneurs are committed to seeing the startup through to that destination. Every setback is an opportunity for learning how to get where they want to go.

ASIN‏:‎B005PR422K
Publisher‏:‎Penguin; 1st edition (6 Oct. 2011)
Language‏:‎English
File size‏:‎2374 KB
Text-to-Speech‏:‎Enabled
Screen Reader‏:‎Supported
Enhanced typesetting‏:‎Enabled
X-Ray‏:‎Enabled
Word Wise‏:‎Enabled
Print length‏:‎304 pages