If you ever requested information about a product or service online, subscribed to an email newsletter or online group, and received an almost instant response in your mailbox, the auto-responder program was responsible for delivering the response.
Simply put, autoresponders are email programs that send a pre-defined message in response to each incoming email received. Some autoresponders, such as registration services for e-groups and forums, are one-time deals: one response per message received. Almost every online company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take hundreds of man-hours, to making lists and tracking potential leads.
Multiple autoresponders send a series of messages to the received email addresses at a pre-determined time. For example, you can use multiple autoresponders to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, once a week, twice a month, or any interval that satisfies the purpose of a series of messages.
Autoresponders are the most powerful online marketing tools. They are very easy to use, and once they are set up, the whole marketing process is automated and instant. When you use autoresponders, your online business runs on its own 24 hours a day. Running an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.
How to use autoresponder for making money ?
Almost any online business can benefit from using autoresponders. In fact, with a properly organized campaign, your as-yet-unsubstantiated business can be built around an answering machine program. All you need is a product and an effective series of autoresponders, and you can start carving out your piece of the Internet pie.
Your answering machine Is your Golden goose: a marketing tool that will sell your well-designed product much more effectively than any other form of advertising. At least some of the sales are made by impulse buyers, particularly on the Internet. But if you can repeatedly get your message across to people who are already interested in what you have to offer, you will see an explosive sales response.
This book will give you all the information you need to start making a profit from answering machines. You’ll learn how to choose the topic that best suits you and your situation; explore your market and find or develop great content that people want to buy; launch your own automated Store Site; tailor your autoresponder messages for maximum efficiency; and create a powerful list of autoresponders that will make money even when you’re asleep.
Let’s start to create the magic of the machine.