Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance (Pearson Business Analytics Series)


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Publisher ‏ : ‎ Pearson; 4th edition (31 Dec. 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 512 pages
ISBN-10 ‏ : ‎ 0136717136
ISBN-13 ‏ : ‎ 978-0136717133
Dimensions ‏ : ‎ 17.78 x 3.18 x 22.99 cm

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